Leleka Day — The festival for pregnants

Mission: Event visual identity.

Project: LELEKA DAY is a large-scale festival for pregnants. It was organized by Maternity Hospital “Leleka” together with the media for moms ‘Bad Mama’ and Dobrobut Medical Network.

Challenge: Our task was to find an idea, which would convey the tender holiday atmosphere of care and love. We looked for a modern solution and tried to avoid trivial symbols.  

Solution: We used floral elements as a symbol of life, and soft colors, which create a feeling of warmth. Next, we transferred graphics onto different media starting from giant billboards to tiny children clothes.

 

 

 

 

 

 

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