Mission: Event visual identity.
Project: LELEKA DAY is a large-scale festival for pregnants. It was organized by Maternity Hospital “Leleka” together with the media for moms ‘Bad Mama’ and Dobrobut Medical Network.
Challenge: Our task was to find an idea, which would convey the tender holiday atmosphere of care and love. We looked for a modern solution and tried to avoid trivial symbols.
Solution: We used floral elements as a symbol of life, and soft colors, which create a feeling of warmth. Next, we transferred graphics onto different media starting from giant billboards to tiny children clothes.